Specialising in UAE /Arab VIP Market
Cape Town’s Premier Chauffeur Service
Luxury Transport for Business & Leisure.
Travel in Style and Comfort.
YOUR LUXURY CHAUFFEUR SPECIALISTS
Since 2005, SOHO has been the premier provider of luxury chauffeur-driven vehicles in Cape Town and across South Africa. Our exceptional services cater to corporations, high-profile individuals, and the sports and entertainment industry. With the best fleet of top-of-the-line vehicles, a highly skilled team of professional chauffeurs, and state-of-the-art systems, we ensure seamless transfers and journeys. Whether you are staying at 5-star accommodation or in a luxurious villa, SOHO guarantees an unparalleled transportation experience that will exceed your expectations.
WHOM WE WORK FOR
Only VIPs & high-nett-worth individuals
High profile couples and royal families from the Emirates, Europe & Asia
High-end travelling groups
OUR EXPERTISE INCLUDES
Transporting business people between meetings
Business road shows
Managing transfers for large and small group tours
Your safety is our top priority; all our vehicles are Geo Tracked
Why choose Soho VIP

Luxury vehicles
Our fleet is meticulously maintained to ensure you enjoy every journey in comfort, style and elegance.

Trusted chauffeurs
Each of our drivers is discreet, highly vetted and committed to providing you with a professional and reliable service.
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Always on time
Your chauffeur will arrive promptly, delivering a seamless and stress-free travel experience every time.
Trusted Brands
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The Soho Experience
Discover our premier services, including Airport Transfers, Corporate Travel, Weddings & Events, and VIP & Secure Transport. Enjoy our luxurious fleet and unforgettable experiences tailored and personalised just for you.
Green Initiatives
Soho VIP is integrating electric vehicles to blend premium executive transport with modern sustainability, offering a quieter, smoother, and eco-friendly travel experience. This transition aligns high-end service with corporate ESG goals, providing zero-emission journeys without compromising on luxury.
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VIP Chauffeur Driver Training
Our executive Chauffeur Training
We equip drivers with the skills and knowledge necessary to provide safe, efficient, and professional transportation for high-profile individuals.
Our training goes beyond basic driving, encompassing aspects like defensive driving, advanced driving techniques, and specific skills relevant to the professional chauffeur role, such as etiquette, route planning, and vehicle maintenance.
Aspects to be covered:
- Professionalism / dedication / discretion
- Efficiency / reliability / punctuality
- Knowing your environment / location / vehicle
NB. We can tailor-make your specific requirements according to a schedule that fits with your operational requirements. Our specialized training focus on a combination of theoretical and practical modules based on two decades of experience.
international awards

For professional and discrete chauffeur services, tap into our decade-long experience utilised by senior executives, politicians, celebrities, VIPs, and members of distinguished families.
awards 2023business excellence
awards 2020international luxury
lifestyle Awards 2018
what our customers say
Where luxury takes you
Servicing Cape Town and surrounding areas
Got Questions?
Find answers to common questions about our luxury chauffeur services and experience.
Yes. All our drivers are licensed professionals with extensive experience, local knowledge, and a commitment to discretion, punctuality, and safety.
We operate across Cape Town and surrounding regions, including the Cape Winelands, Garden Route, and West Coast. Custom routes can be arranged upon request.
Absolutely. We provide reliable and on-time transfers to and from Cape Town International Airport, with meet-and-greet options available.
Yes, complimentary Wi-Fi and bottled water are available in all vehicles as part of our premium service.
Cancellations made at least 24 hours in advance are free of charge. Late cancellations may incur a fee depending on the notice given.
Expect complimentary high-speed Wi-Fi, premium bottled water, and a climate-controlled interior set to your preference. Bespoke requests are always welcome.
We use real-time flight tracking to adjust your pickup automatically. If your plans change mid-journey, your chauffeur remains on standby to ensure a seamless transition.
Yes. Our rates are transparent and all-inclusive of tolls, parking, and standard wait times, so you never have to worry about hidden fees.
Every SOHO VIP chauffeur is fully licensed, insured, and background-checked. They are trained in high-level discretion, etiquette, and formal "black suit" service.
For guaranteed availability of specific models like the S-Class or Range Rover, we recommend booking 48–72 hours in advance. Last-minute requests are handled 24/7.
Yes. Upon request, we provide certified armored vehicles (B6/B7 levels) for high-risk transit or high-profile individuals requiring maximum ballistic protection.
Absolutely. We can provide EP-trained (Executive Protection) chauffeurs or separate security details who are experts in threat assessment, route planning, and discreet surveillance.
Discretion is our hallmark. All staff sign strict non-disclosure agreements (NDAs), and our booking systems use enterprise-grade encryption to protect your itinerary and personal details.
Our protection details include local experts who possess deep knowledge of regional security landscapes, ensuring safe passage through complex urban environments or high-traffic events.

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